Publications
Sound Sketches
Cookies & Scream
Gwobean Zine
Could Be Me Could Be You
Illustration
Shady Acres
Spacked Out
UberEats x Paypay
UberEats x Rakuten
HK Sketches
Beijing Reportage
PAPP’S Kombucha
Beijing Canal Marathon
Konfuzius Institut
Beautiful Accident
Light Up
Murals
BEI Community
Zodiac Animals
Moving Images
Outdoor Adventures
I’m Not Here
Blink/ A Relationship
Graphic Design
Tesla
PAPP’S TEA
Workshop & Events
HOLE IN THE WALL
Live Perfomance
Information
Drive Home with Tesla
UX, Art direction, Illustration
During spring festival, we launched a campaign where people could compete for a free week long experience with a Model S. This essentially allowed the winner to drive home in a Tesla car during China’s largest and most important holiday.
Through this in-app HTML 5, users calculated the amount of emission reduced and petrol money potentially saved if their journey, back to their home city, were to be completed with a Model S. They then shared the results via social media, where friends vote could for them to win.
Working closely with the digital marketing team, I provided UX visuals, art direction and illustrations from ideation to launch.
