Drive Home with Tesla

UX, Art direction, Illustration

During spring festival, we launched a campaign where people could compete for a free week long experience with a Model S. This essentially allowed the winner to drive home in a Tesla car during China’s largest and most important holiday.

Through this in-app HTML 5, users calculated the amount of emission reduced and petrol money potentially saved if their journey, back to their home city, were to be completed with a Model S. They then shared the results via social media, where friends vote could for them to win.

Working closely with the digital marketing team, I provided UX visuals, art direction and illustrations from ideation to launch.