PAPP’S Kombucha
Packaging Design, Illustration, Art Direction, 2021
Tea company PAPP’S TEA wanted a new direction for their kombucha drinks, aiming to appeal to the young, trendy middle class Chinese market. I created a series of playful characters and situations, associating drinking kombucha to dancing and chilling at music festivals.
Tea company PAPP’S TEA wanted a new direction for their kombucha drinks, aiming to appeal to the young, trendy middle class Chinese market. I created a series of playful characters and situations, associating drinking kombucha to dancing and chilling at music festivals.