PAPP’S Kombucha
Packaging Design, Illustration, Art Direction, 2021
Tea company PAPP’S TEA wanted a new direction for their kombucha drinks, aiming to appeal to the young, trendy middle class Chinese market. I created a series of playful characters and situations, associating drinking kombucha to dancing and chilling at music festivals.
Tea company PAPP’S TEA wanted a new direction for their kombucha drinks, aiming to appeal to the young, trendy middle class Chinese market. I created a series of playful characters and situations, associating drinking kombucha to dancing and chilling at music festivals.
![](https://freight.cargo.site/t/original/i/da9d091d34936da983441e3189ddfd14b24a85e1831dc8d4f4a2ab1dbc5b09fd/Kombucha_005.jpg)
![](https://freight.cargo.site/t/original/i/110e67c448a40daa15081eaa4d15c139818bcedb6ae5dc1bfe0fda1256150ead/Kombucha_004.jpg)
![](https://freight.cargo.site/t/original/i/ffdd5dc5324d3c5fd2c21f6449e7d02df9b1d5cb587d395402931506fb37ef39/Kombucha_003.jpg)
![](https://freight.cargo.site/t/original/i/1c2ae9f8b4eda07aa9776374a663d8fdc5ca91bedabe3920ab978fbf049bf2ae/Kombucha_007-06.jpg)
![](https://freight.cargo.site/t/original/i/3014ce698cca42d4c089e0b3335ce60429b620aeda79a866ac12d5ad82f581e7/Kombucha_007-05.jpg)
![](https://freight.cargo.site/t/original/i/96a7e7298fd69821828e609c3ca39053b94190cc7f51774e384659f88a54c301/Kombucha_002.jpg)
![](https://freight.cargo.site/t/original/i/4600f1f93f3abb28d035e53848e5400fdd9f3b782394453c7fdd27ac4e0c5d35/Infographic-1.jpg)
![](https://freight.cargo.site/t/original/i/872dcd0bf5dc0979432a1107afd1558c7fa703fa2697e9db10df54cea78fcbde/Kombucha_009.jpg)
![](https://freight.cargo.site/t/original/i/2c5cefb4ef8b1641a56c5b5b0c64632e85a927faa2ca7c34e5c7d0b4d2c14f44/Kombucha_010.jpg)
![](https://freight.cargo.site/t/original/i/b67a32e5dfb3de75404c7b02ba05003153d1a607062272bf08270f0cb5183327/Rectangular-Cardboard-Boxes-Mockup-01.jpg)
![](https://freight.cargo.site/t/original/i/78f66529a34ff11aaf573f7eb48b9460f242dd46b05e0b44bef4b6dd82dfc12c/Kombucha_006.jpg)